The Innovator’s Solution by Clayton M. Christensen
Asymmetry of motivation is the core of the innovator’s dilemma and the beginning of innovator’s solution.
Only the Paranoid Survive by Andrew S. Grove
Most companies don’t die because they are wrong; most die because they don’t commit themselves.
In Search of Excellence by Tom Peters, Robert H. Waterman
A champion is not a blue-sky dreamer, or an intellectual giant. He is a pragmatic.
Influence – The Psychology of Persuasion by Robert B. Cialdini
A foolish consistency is the hobgoblin of little minds – Ralph Waldo Emerson
Built to Last by Jim Collins
If you build fences around people, you get sheep. Give people the room they need. (3M Ideology)
What They Don’t Teach You At Harvard Business School by Mark H. McCormack
This book – if it were titled “Principles of Practical Management” would certainly appeal to a different audience and probably, at least in terms of potential, a much smaller one.
The 22 Immutable Laws of Marketing by Al Ries, Jack Trout
Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the “22 Laws.”
The Lean Startup by Eric Ries
Startups can be and must be managed.
The Long Tail by Chris Anderson
The biggest money is in the smallest sales.
The Goal by Eliyahu M. Goldratt, Jeff Cox
If you are like nearly everyone else in this world, you have accepted so many things without question that you’re not thinking at all.