A foolish consistency is the hobgoblin of little minds - Ralph Waldo Emerson
Buy Summary From
Must Read For: Sales_People, Entrepreneurs, Marketers, Psychologists
Why Should You Read it?
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you’re a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended - Amazon.com Review