This book - if it were titled "Principles of Practical Management" would certainly appeal to a different audience and probably, at least in terms of potential, a much smaller one.
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Must Read For: Sales People, Entrepreneurs, Marketers, Top Managers, Middle Managers
Why Should You Read it?
Listen to Mark McCormack as he tells you how to read people, create the right first impression, and take the leading edge and run meetings. Based on his proven method of applied people sense to get things done, McCormack presents powerful street-smart insights into successful selling. McCormack shares his experience, technique, and wisdom in a practical, how-to manner.