The biggest money is in the smallest sales.
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Must Read For: Entrepreneurs, eCommerce Retailers, Niche Producers, Media Personnel
Why Should You Read it?
The book was shortlisted for The Financial Times and Goldman Sachs Business Book of the Year award. With his brilliant theory of the Long Tail - a powerful new economic force in a world where the Internet allows almost unlimited choice - Chris Anderson has identified an important truth about our economy and culture. The future does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the curve’s endlessly long tail.