Summary Town

Tom had discovered a great law of human action, namely, that in order to make a man covet a thing, it is only necessary to make the thing difficult to attain.

The point of greatest peril in the development of a high-tech market lies in making the transition from an early market dominated by a few visionary customers to a mainstream market dominated by a large block of customers who are predominantly pragmatists in orientation.

The only way to beat the competition is to stop trying to beat the competition.

If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse — boom.

Good is the enemy of great.

If we stop thinking of the poor as victims or as burdens and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole world of opportunity opens up.

Permission Marketing is just like dating. It turns stranger into friends and friends into lifetime customers.

(This book) is about well managed companies that have their competitive antenna up, listen astutely to their customers, invest aggressively in new technologies, and yet still lose market dominance.