The only way to beat the competition is to stop trying to beat the competition.
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Must Read For: Marketers, Entrepreneurs, Top Managers
Why Should You Read it?
Many industries as basic as automobiles, music recording, aviation, petrochemicals, health care and management consulting did not exist about a hundred years back.
Mutual funds, cell phones, gas-fired electricity plants, biotechnology, discount retails, express package delivery etc. did not exist thirty years back.
Creating new industries is a good alternative to fighting bloody competitive battles in the existing industrues. How do you do that systematically? Blue Ocean strategy is all about that!