The only way to beat the competition is to stop trying to beat the competition.
Why Should You Read it?
Many industries as basic as automobiles, music recording, aviation, petrochemicals, health care and management consulting did not exist about a hundred years back.
Mutual funds, cell phones, gas-fired electricity plants, biotechnology, discount retails, express package delivery etc. did not exist thirty years back.
Creating new industries is a good alternative to fighting bloody competitive battles in the existing industrues. How do you do that systematically? Blue Ocean strategy is all about that!