The point of greatest peril in the development of a high-tech market lies in making the transition from an early market dominated by a few visionary customers to a mainstream market dominated by a large block of customers who are predominantly pragmatists in orientation.
Why Should You Read it?
This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.