The 22 Immutable Laws of Marketing by Al Ries, Jack Trout

Posted on Posted in Summaries

Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the “22 Laws.”

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Must Read For: Executives, Entrepreneurs

Why Should You Read it?

Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over forty years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

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