Summary Town

Asymmetry of motivation is the core of the innovator’s dilemma and the beginning of innovator’s solution.

Most companies don’t die because they are wrong; most die because they don’t commit themselves.

A champion is not a blue-sky dreamer, or an intellectual giant. He is a pragmatic.

A foolish consistency is the hobgoblin of little minds – Ralph Waldo Emerson

If you build fences around people, you get sheep. Give people the room they need. (3M Ideology)

This book – if it were titled “Principles of Practical Management” would certainly appeal to a different audience and probably, at least in terms of potential, a much smaller one.

Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the “22 Laws.”

Startups can be and must be managed.

The biggest money is in the smallest sales.

If you are like nearly everyone else in this world, you have accepted so many things without question that you’re not thinking at all.