If we stop thinking of the poor as victims or as burdens and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole world of opportunity opens up.

The world’s most exciting, fastest-growing new market? It’s where you least expect it: at the bottom of the pyramid. Collectively, the world’s billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world’s poorest people escape poverty.

It is being done—profitably. Whether you’re a business leader or an anti-poverty activist, business guru Prahalad shows why you can’t afford to ignore “Bottom of the Pyramid” (BOP) markets.

In the book and accompanying CD videos, Prahalad presents

• Why what you know about BOP markets is wrong: A world of surprises—from spending patterns to distribution and marketing
• Unlocking the “poverty penalty”
• The most enduring contributions your company can make: Delivering dignity, empowerment, and choice—not just products
• Corporations and BOP entrepreneurs: Profiting together from an inclusive new capitalism

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