What about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind.