Many industries as basic as automobiles, music recording, aviation, petrochemicals, health care and management consulting did not exist about a hundred years back.

Mutual funds, cell phones, gas-fired electricity plants, biotechnology, discount retails, express package delivery etc. did not exist thirty years back.

Creating new industries is a good alternative to fighting bloody competitive battles in the existing industrues. How do you do that systematically? Blue Ocean strategy is all about that!