Predictably Irrational by Dan Ariely

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Tom had discovered a great law of human action, namely, that in order to make a man covet a thing, it is only necessary to make the thing difficult to attain. Buy Summary From iTunes Kobo Google Play Pothi.com Want on Kindle? Must Read For: Marketers, Entrepreneurs, Psychologists, Economists Why Should You Read it? Why do our headaches persist […]

Crossing the Chasm by Geoffrey A. Moore

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The point of greatest peril in the development of a high-tech market lies in making the transition from an early market dominated by a few visionary customers to a mainstream market dominated by a large block of customers who are predominantly pragmatists in orientation. Buy Summary From iTunes Kobo Google Play Pothi.com Want on Kindle? Must […]

Blue Ocean Strategy by W. Chan Kim, Renee Mauborgne

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The only way to beat the competition is to stop trying to beat the competition. Buy Summary From iTunes Kobo Google Play Pothi.com Want on Kindle? Must Read For: Marketers, Entrepreneurs, Top Managers Why Should You Read it? Many industries as basic as automobiles, music recording, aviation, petrochemicals, health care and management consulting did not exist about a […]

Why We Buy by Paco Underhill

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If we went into stores only when we needed to buy something, and if once there we bought only what we needed, the economy would collapse — boom. Buy Summary From iTunes Kobo Google Play Pothi.com Want on Kindle? Must Read For: Retailers, Marketers, Manufacturers and Distributors Why Should You Read it? Is there a method […]

Good to Great by Jim Collins

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Good is the enemy of great. Buy Summary From iTunes Kobo Google Play Pothi.com Want on Kindle? Must Read For: Middle Managers, Top Managers, CEO Why Should You Read it? What about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? After a five-year research project, […]

The Fortune at the Botton of the Pyramid by C. K. Prahlad

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If we stop thinking of the poor as victims or as burdens and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole world of opportunity opens up. Buy Summary From iTunes Kobo Google Play Pothi.com Want on Kindle? Must Read For: Marketers, Entrepreneurs, Top Managers Why Should You Read it? The world’s most exciting, […]

Permission Marketing by Seth Godin

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Permission Marketing is just like dating. It turns stranger into friends and friends into lifetime customers. Buy Summary From iTunes Kobo Google Play Pothi.com Want on Kindle? Must Read For: Marketers, Entrepreneurs Why Should You Read it? The man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing” — the groundbreaking concept that enables […]

The Innovator’s Dilemma by Clayton M Christensen

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(This book) is about well managed companies that have their competitive antenna up, listen astutely to their customers, invest aggressively in new technologies, and yet still lose market dominance. Buy Summary From iTunes Kobo Google Play Pothi.com Want on Kindle? Must Read For: Executives, Entrepreneurs Why Should You Read it? In this revolutionary bestseller, innovation expert […]

Want to Buy for Kindle?

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Due to Amazon’s strange and non-transparent policies, I am unable to make the summaries available on Kindle for direct purchase. But worry not. You can still read them on Kindle. Just buy them on Pothi.com and send me a mail at mayor@summarytown.com with order number. I will mail you back a Mobi file that you […]