The Goal by Eliyahu M. Goldratt, Jeff Cox

Posted on Posted in Summaries

If you are like nearly everyone else in this world, you have accepted so many things without question that you’re not thinking at all.

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Must Read For: Operation Managers, Top Managers, Manufacturers

Why Should You Read it?

Alex Rogo manages a failing manufacturing plant, and his marriage is on shaky ground due to his long work hours. When his district manager tells him that profits must increase or the plant will be closed, Alex realizes he needs help. He turns to Jonah, a former professor, whom Alex discovers is now a management consultant (although Jonah’s field is physics). With the help of the enigmatic Jonah and the plant staff, Alex turns the plant around while at the same time abandoning many management principles he previously thought were ironclad. This multivoiced presentation is lively and interesting and offers food for thought for managers in any field. The performances are natural and unaffected, with sound effects to enhance the illusion of reality. Although it is a novel, this title is more appropriate for business collections - Melody A. Moxley, Rowan P.L., Salisbury, N.C.

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