Crossing the Chasm by Geoffrey A. Moore

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The point of greatest peril in the development of a high-tech market lies in making the transition from an early market dominated by a few visionary customers to a mainstream market dominated by a large block of customers who are predominantly pragmatists in orientation.

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Must Read For: Marketers, Entrepreneurs, Venture Capitalists, High Tech Industry Participants

Why Should You Read it?

This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

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