There are companies, there are good companies, there are visionary companies. They are not about the visionary leaders, visionary products and services, or even a visionary market insight. Even the most charismatic leaders eventually die, all visionary products become obsolete and even entire markets can become obsolete and disappear. Visionary companies prosper over a long period of time, through multiple product life cycles and multiple generations of active leaders. What does it take to build a visionary company? This book tries to answer this rather audacious question.